One of the fastest and most powerful ways to generate business online is through PPC (Pay-Per-Click) advertising. According to Google, over six billion people conduct searches online every day. More and more consumers are turning to search engines to find goods and services. One of the greatest advantages of running a PPC campaign for your business is instant visibility. SEO is a time-consuming marketing strategy that is designed for long-term success, while PPC gives you the ability to instantly market your products and/or services to a share of the 6 billion users who use search engines every day.
Like Search Engine Optimization or Social Media Marketing, Paid Placement can be one of the best marketing vehicles your business has in place. Running paid placement campaigns gives you the ultimate control. You choose when your website is seen, at what cost, and it affords you the luxury of customizing your spend level based on the successfulness of your ads.
It also allows you to connect with your potential customers by having your website appear for relevant searches that they are entering on various web channels to find the exact goods and services that you provide.
Display advertising helps you reach customers on the web and in apps. It is considered a form of cross advertising. Display advertising is a highly targeted, relevant, efficient form of marketing with a huge global reach. Imagine you invent a new app for golfing, and you want to advertise to people you know are interested in the sport. This is now possible with Display Ads.
With the new era of smartphones and tablets, mobile search has turned into a way of life for consumers around the globe. Statistics show that 80% of people do not leave home without their mobile device and 61% of smartphone owners use their phone to search every day.
Video is no longer the domain of SEO only. Paid video advertising on YouTube and the Google Display Network is an excellent way to extend your campaign’s reach. There are over 6 billion hours of video watched every month on YouTube alone and about 800 million unique visitors each month.
E-commerce sites can benefit greatly from Google Shopping, Google’s PPC campaign for online retail. With paid product placement (PPC), smaller firms can now compete with the bigger brands as there is less competition, theoretically. Google shopping is a little different from traditional PPC in that it will be managed on the product and category bidding level, not by keyword bidding.
If you let Google, or any algorithm/software for that matter, optimize your campaigns for conversions, you will fail. Data needs to be mined in real-time, by real people, who have a vested interest in the success of the campaigns and have their finger on the pulse. Our team never uses algorithms to manage our client’s campaigns and money.
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